Do you have a business name, slogan, design, logo, tagline, symbol or some other brand identifier that you’re using or plan on using (on a product, packaging, website, advertising, store signage or vehicle) in Canada or abroad? Are you running a small business and looking to grow? Do you have a trade name that you are using as a trademark? If you answered yes to any of the above, then registering your name, logo or slogan as a trademark is in your best interests. The law does not recognize your ownership of a word, name, logo, slogan or design merely because you’ve created it. To ensure you own the rights to it, you’ll need to register it as a trademark.